The Sammy X-Press Drill/Drive reimagines vertical mounting in light gauge steel. This innovative product combines a drill bit and anchor fastener to speed up the installation process. Sammys requested a special logo to call attention to this new product, along with marketing collateral and a packaging refresh.
The company wanted to hold true to the iconic, yellow box that customers had grown accustomed to seeing and associating with the Sammys brand.
Postcards were included with orders preceding the launch of the new product to build awareness.
